(U.S. 2d Cir., Constitutional Law, Ethics & Professional Responsibility, False Advertising, Injury And Tort Law) In a First Amendment challenge to attorney advertising rules issued by the New York Appellate Division barring, inter alia, testimonials from clients relating to pending matters, portrayals of judges or fictitious law firms, attention-getting techniques unrelated to attorney competence, and trade names or nicknames that imply an ability to get results, and establishing a thirty-day moratorium for targeted solicitation following a specific incident, including targeted ads on television or in other media, summary judgment order invalidating most of the content-based restrictions and upholding the thirty-day moratorium is affirmed in part where the content-based restrictions in the disputed provisions regulated commercial speech protected by the First Amendment. However, the order is reversed in part where: 1) the prohibition on advertising mentioning fictitious firms was valid because it targeted potentially misleading advertising; and 2) as to the moratorium, there was a substantial state interest in protecting the privacy and tranquility of personal injury victims and their loved ones against intrusive, unsolicited contact by lawyers.