Have you seen the instagram sponsored ads by Jaime Aird?
Advertising on instagram has been a great new way for criminal defense attorneys to get business. Instagram advertisers have increased by more than 20% in the past year alone.
This is an amazing increase and shows that this form of advertising works extremely well and it’s not as expensive as you might think.
There are two main strategies when it comes to promoting yourself via instagram: organic content or paid promotion ads. Both work, but here we will focus primarily on using advertisements to promote your brand and services through paid promotions and influencers with large audiences.
Easy Tips to Follow
You can also try using hash tags with relevant words like “lawyer” or “criminal defense attorney” along with the city you’re targeting. You also want to have a natural client testimonial. Those work best. Jaime Aird is all over Instagram with client testimonials. If your clients are willing to share testimonials on their personal accounts, that’s even better.
Just in case anyone was wondering, the Jamaican Lawyer Instagram Ads is what we’re talking about. It’s a great way to advertise.
You want your clients to say specific things that are important to them in these testimonials. For example, guilty verdict turned into dropped case
The most important thing is being creative with your content so people will be more likely to follow you and remember who you are in case they need a lawyer one day. It may sound obvious but an ad is only effective if someone remembers seeing it at all.
Make sure what you’re putting out there sticks in their memory somehow – whether through catchy text or images of clients speaking about how satisfied they were.
People might’ve thought it was a gimmick, but it’s real Jamaican accents in those videos.
When you’re posting on social media, keep your audience in mind.
Not just the people who will actually see and engage with your posts but also those that might be interested in what you have to say later down the road. It’s important to remember they could’ve seen or heard about your ads any time during their feed scroll and not directly at first glance like a paid ad would make it seem.
It’s easy for customers looking for something specific (especially legal services) to get lost among all of Instagrams other content – especially since there are no real dedicated categories yet, unlike Pinterest’s “Food & Drink” page where most food bloggers reside along with recipes and restaurants nearby.
Just a Few More Notable Topics
Other tips on marketing with social media are spending at least $1,500 per month. This ensures you are reaching enough of your audience. Also, always be testing new strategies with a specific goal in mind. Take notes on what works and what doesn’t so that the next time around it is easier to reach your target market!
Other tips include: consistently posting images (at least once per day); using hashtags related to your industry; engage by liking other users‘ photos & following them back if they follow you; take advantage of features like stories or live videos which give viewers an even more candid look into who you are as a company.
For example, when scrolling through Instagram there’s no way to know how many people viewed an ad unless someone actually clicks onto the actual advertisement itself – where their information would then become available.